Marknadsföring, ansvarstagande och etik
Kursens delas in i två huvuddelar. En teoretisk del där aktiviteter såsom föreläsningar och uppgifter fokuserar på grundläggande begrepp och koncept för etisk och ansvarsfull marknadsföring. En empirisk del som innehåller aktiviteter såsom fallstudier, studiebesök och/eller gästföreläsningar som förankrar teoretiska koncept med empirisk kontext.
Kursen innehåller litteraturstudier, fallstudier och skrivuppgifter som belyser den konceptuella och empiriska utvecklingen inom marknadsföringsområdet med explicit hänsyn till sociala, miljömässiga, ekonomiska och etiska dimensioner.
Information från kursledaren
A warm welcome to the Swedish University of Agricultural Sciences and the course Marketing, Responsibility and Ethics!
Below, you will find general information about the student account, registration for the course and other practical information.
The student account
You will need your student account to access e.g. your e-mail, Ladok and Canvas. For information regarding how to create your student account, follow this link: https://student.slu.se/en/study-support/it-support/support/new-student---start/
Registration for the course
Your registration is part of a roll-call for programme students. If you are a taking this as an independent course, please contact econ-edu@slu.se latest at the start of the course
Having access to Canvas does not mean you are registered in the course and without registration, you are risking losing your place in the course. If you have been admitted to the course with conditions, you need to send your credit list to the course leader who will review it and decide if you can register. Do this as soon as possible as reviewing credits may take a few days due to the course start.
Educational support
If you are entitled extra educational support, please inform the course leader at the start of the course so that special arrangements can be made.
For educational support for an exam, see instructions in the exam registration in Ladok Student. You need to register for alternative exam arrangements no later than 15 workings days prior to the examination day. More information here: https://student.slu.se/en/study-support/study-support/funka/.
Discontinuation of a course
If you want to discontinue the course, you should immediately notify the educational administrators at econ-edu@slu.se, who in turn will inform the course leader and register a non-completion of the course in Ladok after your approval. You are also able to register an early non-completion of the course (within three weeks after course start) in Ladok yourself.
Exams
You need to register for exams in Ladok. The registration closes 10 workings days prior to the exam. You can find your anonymity code in Ladok Student. It's not possible to register for the exam after the deadline has passed.
On Wednesdays between 12:30-14:30 we have an exam hand out at the department (Ulls hus, 4th floor). Please remember to bring your ID-card.
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Do not hesitate to contact us at econ-edu@slu.se if you have any questions!
Kind regards,
The educational administrators
Kursvärdering
Kursvärderingen är avslutad
FÖ0445-10145 - Sammanställning av kursvärdering
Efter att kursvärderingen stängt har kursansvarig och studentrepresentanten upp till en månad på sig att skriva kommentarer. De publiceras automatiskt i sammanställningen.
Andra kursvärderingar för FÖ0445
Läsåret 2023/2024
Marknadsföring, ansvarstagande och etik (FÖ0445-10369)
2023-08-28 - 2023-10-30
Läsåret 2021/2022
Marknadsföring, ansvarstagande och etik (FÖ0445-10238)
2021-08-30 - 2021-11-01
Läsåret 2020/2021
Marknadsföring, ansvarstagande och etik (FÖ0445-10208)
2020-08-31 - 2020-11-01
Läsåret 2019/2020
Marknadsföring, ansvarstagande och etik (FÖ0445-10171)
2019-09-02 - 2019-10-31
Läsåret 2018/2019
Marknadsföring, ansvarstagande och etik (FÖ0445-10231)
2018-09-03 - 2018-11-11
Kursplan och övrig information
Kursplan
FÖ0445 Marknadsföring, ansvarstagande och etik, 15,0 Hp
Marketing, Responsibility and EthicsÄmnen
Företagsekonomi FöretagsekonomiUtbildningens nivå
Avancerad nivåModuler
Benämning | Hp | Kod |
---|---|---|
Individuella uppgifter | 6,0 | 0502 |
Grupparbete | 6,0 | 0503 |
Tentamen | 3,0 | 0504 |
Fördjupning
Avancerad nivå, har endast kurs/er på grundnivå som förkunskapskravAvancerad nivå (A1N)
Betygsskala
Kraven för kursens olika betygsgrader framgår av betygskriterier, som ska finnas tillgängliga senast vid kursstart.
Språk
EngelskaFörkunskapskrav
120 hp högskolestudier, varav minst 90 hp företagsekonomi. Engelska 6. Förkunskapskravet kan också uppfyllas på annat sätt som ger motsvarande kunskaper.Mål
Kursen syftar till att problematisera etik och ansvarstagande inom marknadsföring med ett fokus på hållbar utveckling.
Efter avslutad kurs ska studenten kunna:
kritiskt diskutera begränsningar inom marknadsföring i relation till hållbar utveckling,
redogöra centrala begrepp och perspektiv för ansvarsfull marknadsföring och etik i olika sammanhang,
analysera och kritiskt reflektera kring marknadsföring utifrån perspektivet etiskt och ansvarsfullt företagande.
Innehåll
Kursens delas in i två huvuddelar. En teoretisk del där aktiviteter såsom föreläsningar och uppgifter fokuserar på grundläggande begrepp och koncept för etisk och ansvarsfull marknadsföring. En empirisk del som innehåller aktiviteter såsom fallstudier, studiebesök och/eller gästföreläsningar som förankrar teoretiska koncept med empirisk kontext.
Kursen innehåller litteraturstudier, fallstudier och skrivuppgifter som belyser den konceptuella och empiriska utvecklingen inom marknadsföringsområdet med explicit hänsyn till sociala, miljömässiga, ekonomiska och etiska dimensioner.
Betygsformer
Kraven för kursens olika betygsgrader framgår av betygskriterier, som ska finnas tillgängliga senast vid kursstart.Examinationsformer och fordringar för godkänd kurs
Godkänd tentamen.
Godkända inlämningsuppgifter.
- Examinatorn har, om det finns skäl och är möjligt, rätt att ge en kompletteringsuppgift till den student som inte blivit godkänd på en examination.
- Om studenten har ett beslut från SLU om riktat pedagogiskt stöd på grund av funktionsnedsättning, kan examinatorn ge ett anpassat prov eller låta studenten genomföra provet på ett alternativt sätt.
- Om denna kursplan läggs ned, ska SLU besluta om övergångsbestämmelser för examination av studenter, som antagits enligt denna kursplan och ännu inte blivit godkända.
- För examination av självständigt arbete (examensarbete) gäller dessutom att examinatorn kan tillåta studenten att göra kompletteringar efter inlämningsdatum. Mer information finns i utbildningshandboken.
Övriga upplysningar
- Rätten att delta i undervisning och/eller handledning gäller endast det kurstillfälle, som studenten blivit antagen till och registrerad på.
- Om det finns särskilda skäl, har studenten rätt att delta i moment som kräver obligatorisk närvaro vid ett senare kurstillfälle. Mer information finns i utbildningshandboken.
Ansvarig institution/motsvarande
Institutionen för ekonomi
Kompletterande uppgifter
Betygskriterier
Grading criteria: Marketing, Responsibility and Ethics (FÖ0445) 15hp
Learning objectives
This course aims to problematize responsibilities and ethics in marketing with reference to sustainable development. Having completed the course, students are expected to:
- theorize and describe concepts, terms and perspectives on responsibility marketing and ethics within in different contexts,
- critically discuss limitations within the marketing field in the context of sustainable development,
- analyse and critically reflect on market initiatives from an ethical and corporate responsibility perspective.
Grading criteria
Criteria for passing grades (3/4/5) are explained in the table below. Students who fail to meet the criteria for grade 3 will not pass the course (U).
Grade 3 |
Grade 4 |
Grade 5 |
Explain concepts, terms and perspectives on responsibility marketing and ethics within different contexts. |
Apply and discuss concepts, terms and perspectives on responsibility marketing and ethics within different contexts. |
Problematize and critically reflect on concepts, terms and perspectives on responsibility marketing and ethics within different contexts. |
Give an account of critical discussions, from literature, lectures and exercises, about limitations in the marketing area in connection with sustainable development. |
Discuss limitations in the marketing area in connection with sustainable development. |
Analyse and critically reflect on limitations within the marketing field in the context of sustainable development. |
Analyse and critically reflect on market initiatives from ethical and corporate responsibility perspectives. |
Analyse and critically reflect on market initiatives from different ethical and corporate responsibility perspectives, and show a developed understanding of these perspectives. |
Analyse and critically reflect on market initiatives from different ethical and corporate responsibility perspectives. The student can compare and contrast different perspectives, as well as problematize and discuss their consequences. |
Demonstrate skills of academic searching, reading and writing |
Demonstrate very good skills of academic searching, reading and writing. |
Demonstrate excellent skills of academic searching, reading and writing. |
Participate in mandatory course activities including the group work with other students. |
Complete the course within the given time. This means that the exam, the project and the exercises, with associated seminars and assignment, are completed with a passed grade within the given time of the course (note: there are two opportunities to pass the exam within the course). |
|
Examination
The course is examined through assignments (U-3-4), an exam (U-3-4-5) and a course project in a group (U-3-4). To pass the course, the student also needs to participate in the mandatory course activities. (Note: in Ladok, individual modules are registered with pass (G) / fail (U) for administrative reasons.) To achieve a particular grade, all criteria for that grade level and lower grade levels must be met. However, a student's final course grade will take into account his/her performance in the various parts of the course.
Assignments and group project, graded U-3-4
These criteria are used for individual assignment 1, 3 and 4 and the Group Project.
Please note that Assignment 2 is graded pass/fail.
Grading criteria |
Meaning |
Assessments (points) |
Readability & timely submission |
The student demonstrate competence in written communication on set deadlines through the presentation of a well structured and high quality report in English |
3: Very good 2: Good 1: acceptable 0: not acceptable |
Referencing |
The student demonstrate information literacy skills as well as competence in proper use of references in text |
2: Very good 1: Good 0: Not acceptable |
Relevance |
The student demonstrate theoretical and conceptual knowledge within the marketing field with particular reference to empirical relevance for corporate responsibility and ethics |
2: Very good 1: Good 0: Not acceptable |
Critical Discussion |
The student demonstrate the ability to initiate and articulate a critical discussion |
3: Very good 2: Good 1: acceptable 0: not acceptable |
Active Participation |
The student submit assignments on time, present the work at the seminar and participate in discussions and gives feedback to other groups |
Pass / Fail |
Scoring |
Max point per assignment is 10 p Grade 3 requires 4p and acceptable for all criteria Grade 4: requires 7p and acceptable for all criteria |
The examiner will assess across all three submissions to account towards final grade |
Exam, graded U-3-4-5
5 |
at least 90% on the written exam |
4 |
at least 80% on the written exam. Pass one of the two exams that are offered during the course (see schedule). |
3 |
at least 60% on the written exam |
U |
<60% |
Please note, if you pass an exam you do not have the option to rewrite it in hope for a higher grade.
Litteraturlista
Literature for the course Marketing, Responsibility and Ethics
In the course schedule, you will find reading instructions for the various course elements.
The course literature consists of scientific articles and other material. Please note that there may be additional literature presented during the course.
Mandatory course literature
Aprile, M. C., Caputo, V., and Nayga Jr, R. M. (2012). Consumers’ valuation of food quality labels: the case of the European geographic indication and organic farming labels. International Journal of Consumer Studies 36: 158–165. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1470-6431.2011.01092.x?casa_token=uDYLM1yc_O8AAAAA%3AADIXdHY5nVdydRkbY43hlKg_UKzkFqZKCWer4H-s2SwKvJpjYnrkMDPwTbsB_rLHY1sQfY-1vez5BC8
Breidert, C., Hahsler, M., and Reutterer, T. (2006). A review of methods for reasuring willingness-to-pay. Innovative Marketing 2: 8–32. http://www.reutterer.com/papers/breidert&hahsler&reutterer_2006.pdf
Borglund, T., De Geer, H. & Sweet, S. (2017). Chapter 4, Ethical decision-making. In* CSR and Sustainable Business, *1st ed. (see Canvas)
Cucurachi, S., Scherer, L., Guinée, J., & Tukker, A. (2019). Life cycle assessment of food systems. One Earth, 1(3), 292-297. https://doi.org/10.1016/j.oneear.2019.10.014
García-Rosell, J. C., & Moisander, J. (2007). Ethical dimensions of sustainable marketing: A consumer policy perspective. ACR European Advances. http://www.acrwebsite.org/volumes/13946/eacr/vol8/E-08
Gray, E. R., & Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702. http://www.sciencedirect.com/science/article/pii/S0024630198000740
Grunert, K. G., Hieke, S., and Wills, J. (2015). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy 44: 177–189. https://www.sciencedirect.com/science/article/pii/S0306919213001796
Hatch, M. J. & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064. http://www.emeraldinsight.com/journals.htm?articleid=853873&show=abstract
Mont, O. K. 2002. Clarifying the concept of product service system. Journal of Cleaner Production, vol. 10; pp. 237-245
Pantzar, M. and Shove, E. 2010. Understanding Innovation in Practice: a discussion of the production and reproduction of Nordic Walking; Technology Analysis & Strategic Management, 22:4, 447-461, https://doi.org/10.1080/09537321003714402
Stuart, H. (2018). Corporate branding and rebranding: an institutional logics perspective. Journal of Product & Brand Management. https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2016-1198/full/html
Tidåker, P., Potter, H. K., Carlsson, G., & Röös, E. (2021). Towards sustainable consumption of legumes: How origin, processing and transport affect the environmental impact of pulses. Sustainable production and consumption, 27, 496-508. https://www.sciencedirect.com/science/article/pii/S2352550921000178.
Traxler, A. A., Schrack, D., & Greiling, D. (2020). Sustainability reporting and management control–A systematic exploratory literature review. Journal of cleaner production, 276, 122725. https://doi.org/10.1016/j.jclepro.2020.122725
Tukker, A. 2015. Product Services for a resource efficient and circular economy – a review. Journal of Cleaner Production, vol. 97; pp. 76-91. https://doi.org/10.1016/j.jclepro.2013.11.049
Vargo, S. L.; and Lusch, R. F. 2004. Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68, No. 1 (Jan., 2004), pp. 1-17. Published by: American Marketing Association. Stable URL: http://www.jstor.org/stable/30161971
Additional/optional readings
Guyader, H., Ottosson, M., & Parment, A. (2020). Marketing and sustainability: Why and how sustainability is changing current marketing practices. Studentlitteratur AB. ISBN: 978-91-44-13986-9
Kay, M. J. (2006). Strong brands and corporate brands. European journal of marketing. https://www.emerald.com/insight/content/doi/10.1108/03090560610669973/full/html
Yoganathan, V., McLeay, F., Osburg, V. S., & Hart, D. (2018). The Core Value Compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://link.springer.com/article/10.1057/s41262-017-0074-0