27 Feb

Loftet, Alnarpsgården, Alnarp

The Goods and Bads of Green Marketing in Food Systems

seminars, workshops |
Food on a plate is painted green. Ai-generated picture.

How are terms like "organic,” “local,” and “eco-friendly” communicated and understood differently? When can green marketing lead to positive change and when does it risk greenwashing?

Welcome to an interactive disussion that explores the complexities of 'green marketing' in food systems, focusing on the impact and effectiveness of sustainability claims. 

This event welcomes all employees and students at SLU, as well as the broader food systems community. 

When? Thursday 27th Feb 2025 at 09:30-12:00
Where? Loftet, Alnarpsgården

The event is part of SLU Future Food's efforts to stimulate and facilitate dialogues on complex issues related to the green transition and a sustainable food system. A previous example is the SLU Future Food collaboration with the dialogue forum TABLE, resulting in the podcast series Meat: the Four Futures and series of workshop on the Future of Meat.

Register here

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Facts

Time: 2025-02-27 09:30 - 12:00
City: Alnarp
Location: Loftet, Alnarpsgården
Organiser: SLU Future Food
Last signup date: 20 February 2025
Additional info:

The workshop is part of SLU Future Food's efforts to stimulate and facilitate dialogues on complex issues related to the green transition and a sustainable food system. A previous example is the SLU Future Food collaboration with the dialogue forum TABLE, resulting in the podcast series Meat: the Four Futures and series of workshop on the Future of Meat.