New search

Sustainable Marketing in the Biobased Sector

The course starts with an introduction to key marketing concepts such as perceived customer value related to sustainable development, stakeholder theory, social practice theory, relationship marketing, networks and Corporate Social Responsibility (CSR).

An overview of application of marketing research methods and marketing planning. This understandings provides an epistemological overview to understand the differences between product versus service dominant logic.

CSR in marketing and strategy, theory and applications. Key concepts here are stakeholder theory, value creation and communication. Studies of strategic changes, development of business models and innovation in theory and empirical examples. Industrial structure and business strategy serves as grounds for understanding mechanisms and outcomes in corporate development.

The course is based on lectures, guest lectures, seminars, exercises and a project, all of which offer opportunities to develop an epistemological development and vocabulary along with skills releated to sustainable development.

Compulsory components are exercises, seminars, guest lectures and study visits and an active participation in a project. The project also offers opportunities to practice analytical, interpersonal and rhetorical skills.

Information from the course leader

Welcome to the SG0275-course, Sustainable marketing in the biobased sector,

This is an advanced course in marketing for sustainable development. It offers theoretical lectures as well as empirically based lectures from "the green sector" (mostly fiber and food systems). In the course we meet in dialogues during lectures, seminars and in group projects- all of which takes place on the Ultuna campus of SLU.

The course starts October 31st with a mandatory course introduction 10.15-12 in Lecture hall X, Ulls hus. That very same day we meet the first external lecturer (also mandatory), Rasmus (13.15-16). He works with ethical sourcing (industrial purchasing). In the course you will meet an additional nine external lecturers that will share their sustainability marketing perspectives with us.

In preparation for the course, please make sure you access the coruse book:

Belz, Frank-Martin & Peattie Ken, (2012) Sustainability Marketing: A Global Perspective, (2nd Ed.), John Wiley and Sons Ltd. Chichester, the UK.

Other materials (articles) will be made available in Canvas or through the SLU Library services.

You can register for the course from October 1, which will give you access to the Canvas page.

Looking forward to meeting you in person!

All the best,

Cilla (course leader)

Cecilia Mark-Herbert

Course evaluation

The course evaluation is now closed

SG0275-20142 - Course evaluation report

Once the evaluation is closed, the course coordinator and student representative have 1 month to draft their comments. The comments will be published in the evaluation report.

Additional course evaluations for SG0275

Academic year 2022/2023

Sustainable Marketing in the Biobased Sector (SG0275-20118)

2022-11-01 - 2023-01-15

Academic year 2021/2022

Sustainable Marketing in the Biobased Sector (SG0275-20168)

2021-11-02 - 2022-01-16

Syllabus and other information

Litterature list

Belz, Frank-Martin & Peattie Ken, (2012) Sustainability Marketing: A Global Perspective, (2nd Ed.), John Wiley and Sons Ltd. Chichester, the UK.

More information about the book can be found here:

Course facts

The course is offered as an independent course: Yes The course is offered as a programme course: Forest Science - Master's Programme Tuition fee: Tuition fee only for non-EU/EEA/Switzerland citizens: 38060 SEK Cycle: Master’s level (A1N)
Subject: Forest Science Business Administration Forest science
Course code: SG0275 Application code: SLU-20142 Location: Uppsala Distance course: No Language: English Responsible department: Department of Forest Economics Pace: 100%