Print Syllabus

Syllabus

FÖ0507 Marketing management - in a system perspective , 7.5 Credits

Marknadsföring - i systemperspektiv

Subjects

Business Administration

Education cycle

Bachelor’s level

Advanced study in the main field

First cycle, has only upper-secondary level entry requirements
Bachelor’s level (G1N)

Grading scale

Language

Swedish

Prior knowledge

General requirements to study at a university

Objectives

The course offers an introduction to the marketing subject.

Upon successful completion of the course, students will be able to:

• explain key concepts and models used in marketing
• account for understandings of the role of marketing in organizations and society, that are relevant for development of bioeconomy systems
• use classical models in analysis of marketing contexts

Content

Subject-related content

This course provides an introduction to the fundamentals of marketing with a specific focus on the bioeconomy—an area that integrates sustainable development, circular economy, and renewable resources. The course aims to equip students with both theoretical knowledge and practical skills to market products and services based on biological resources. It means that the course gives a broad introduction to classical marketing, as in consumer marketing (B2C) and industrial marketing (B2B).

Teaching formats

To further student learning and promote discussion, a variety of methods are used: 
Interactive lectures with focus on theoretical concepts and models, and external lecturers that provide understandings of how they are used in practical contexts. Interpretations of articles and cases are discussed in seminars and cases.

The course focuses on the following generic competencies:

• basic conceptual understandings
• interpersonal skills
• system understanding
• concequence reasoning

Collaboration with the surrounding community takes place through

• External lecturers’ contributions in the course
• Seminars and case studies that deals with contemporary marketing issues

Grading form

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Formats and requirements for examination

• Written examination

• Passing individual case and seminar analysis

• Completed mandatory elements of the course

• If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.

• The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.

• If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.

• For the assessment of an independent project (degree project), the examiner may also allow a student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.

Other information

• The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.

• If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.

Additional information

SLU is environmentally certified according to ISO 14001. Many of our courses address knowledge and skills that contribute positively to the environment. To further strengthen this, we have specific environmental goals for education. Students are welcome to suggest measures in the course design and implementation that lead to environmental improvements. For more information, see SLU’s website, www.slu.se. SLU is also a PRME-certified university, Principles for Responsible Management Education (http://www.unprme.org/).

Responsible department

Department of Forest Economics