Marketing, Responsibility and Ethics
The course consists of two parts. Part one focus on theoretical concepts and terms related to marketing, corporate responsibility and ethics. Part two focus on market initiatives in particular contexts and with reference to corporate responsibility and ethics.
The course is implemented trough lectures, literature reviews, case studies and assignments that illustrates conceptual and empirical developments within the marketing field with explicit reference to social, environmental, economic and ethical dimensions.
Information from the course leader
A warm welcome to the Swedish University of Agricultural Sciences and the course Marketing, Responsibility and Ethics!
Below, you will find general information about the student account, registration for the course and other practical information.
The student account
You will need your student account to access e.g. your e-mail, Ladok and Canvas. For information regarding how to create your student account, follow this link: https://student.slu.se/en/study-support/it-support/support/new-student---start/
Registration for the course
Your registration is part of a roll-call for programme students. If you are a taking this as an independent course, please contact econ-edu@slu.se latest at the start of the course
Having access to Canvas does not mean you are registered in the course and without registration, you are risking losing your place in the course. If you have been admitted to the course with conditions, you need to send your credit list to the course leader who will review it and decide if you can register. Do this as soon as possible as reviewing credits may take a few days due to the course start.
Educational support
If you are entitled extra educational support, please inform the course leader at the start of the course so that special arrangements can be made.
For educational support for an exam, see instructions in the exam registration in Ladok Student. You need to register for alternative exam arrangements no later than 15 workings days prior to the examination day. More information here: https://student.slu.se/en/study-support/study-support/funka/.
Discontinuation of a course
If you want to discontinue the course, you should immediately notify the educational administrators at econ-edu@slu.se, who in turn will inform the course leader and register a non-completion of the course in Ladok after your approval. You are also able to register an early non-completion of the course (within three weeks after course start) in Ladok yourself.
Exams
You need to register for exams in Ladok. The registration closes 10 workings days prior to the exam. You can find your anonymity code in Ladok Student. It's not possible to register for the exam after the deadline has passed.
On Wednesdays between 12:30-14:30 we have an exam hand out at the department (Ulls hus, 4th floor). Please remember to bring your ID-card.
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Do not hesitate to contact us at econ-edu@slu.se if you have any questions!
Kind regards,
The educational administrators
Course evaluation
The course evaluation is now closed
FÖ0445-10145 - Course evaluation report
Once the evaluation is closed, the course coordinator and student representative have 1 month to draft their comments. The comments will be published in the evaluation report.
Additional course evaluations for FÖ0445
Academic year 2023/2024
Marketing, Responsibility and Ethics (FÖ0445-10369)
2023-08-28 - 2023-10-30
Academic year 2021/2022
Marketing, Responsibility and Ethics (FÖ0445-10238)
2021-08-30 - 2021-11-01
Academic year 2020/2021
Marketing, Responsibility and Ethics (FÖ0445-10208)
2020-08-31 - 2020-11-01
Academic year 2019/2020
Marketing, Responsibility and Ethics (FÖ0445-10171)
2019-09-02 - 2019-10-31
Academic year 2018/2019
Marketing, Responsibility and Ethics (FÖ0445-10231)
2018-09-03 - 2018-11-11
Syllabus and other information
Syllabus
FÖ0445 Marketing, Responsibility and Ethics, 15.0 Credits
Marknadsföring, ansvarstagande och etikSubjects
Business Administration Business AdministrationEducation cycle
Master’s levelModules
| Title | Credits | Code |
|---|---|---|
| Individual assignments | 6.0 | 0502 |
| Group project | 6.0 | 0503 |
| Exam | 3.0 | 0504 |
Advanced study in the main field
Second cycle, has only first-cycle course/s as entry requirementsMaster’s level (A1N)
Grading scale
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.
Language
EnglishPrior knowledge
120 credits, with at least 90 credits in business administration, or equivalent. English 6.Objectives
This course aims to problematize responsibilities and ethics in marketing with reference to sustainable development.
Having completed the course, students are expected to:
critically discuss limitations within the marketing field in the context of sustainable development,
theorize and describe concepts, terms and perspectives on responsibility marketing and ethics within in different contexts,
analyse and critically reflect on market initiatives from an ethical and corporate responsibility perspective.
Content
The course consists of two parts. Part one focus on theoretical concepts and terms related to marketing, corporate responsibility and ethics. Part two focus on market initiatives in particular contexts and with reference to corporate responsibility and ethics.
The course is implemented trough lectures, literature reviews, case studies and assignments that illustrates conceptual and empirical developments within the marketing field with explicit reference to social, environmental, economic and ethical dimensions.
Grading form
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.Formats and requirements for examination
Passed exam.
Passed assignments.
If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.
The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.
If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.
For the assessment of an independent project (degree project), the examiner may also allow a student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.
Other information
The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.
If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.
Responsible department
Department of Economics
Further information
Grading criteria
Grading criteria: Marketing, Responsibility and Ethics (FÖ0445) 15hp
Learning objectives
This course aims to problematize responsibilities and ethics in marketing with reference to sustainable development. Having completed the course, students are expected to:
- theorize and describe concepts, terms and perspectives on responsibility marketing and ethics within in different contexts,
- critically discuss limitations within the marketing field in the context of sustainable development,
- analyse and critically reflect on market initiatives from an ethical and corporate responsibility perspective.
Grading criteria
Criteria for passing grades (3/4/5) are explained in the table below. Students who fail to meet the criteria for grade 3 will not pass the course (U).
|
Grade 3 |
Grade 4 |
Grade 5 |
|
Explain concepts, terms and perspectives on responsibility marketing and ethics within different contexts. |
Apply and discuss concepts, terms and perspectives on responsibility marketing and ethics within different contexts. |
Problematize and critically reflect on concepts, terms and perspectives on responsibility marketing and ethics within different contexts. |
|
Give an account of critical discussions, from literature, lectures and exercises, about limitations in the marketing area in connection with sustainable development. |
Discuss limitations in the marketing area in connection with sustainable development. |
Analyse and critically reflect on limitations within the marketing field in the context of sustainable development. |
|
Analyse and critically reflect on market initiatives from ethical and corporate responsibility perspectives. |
Analyse and critically reflect on market initiatives from different ethical and corporate responsibility perspectives, and show a developed understanding of these perspectives. |
Analyse and critically reflect on market initiatives from different ethical and corporate responsibility perspectives. The student can compare and contrast different perspectives, as well as problematize and discuss their consequences. |
|
Demonstrate skills of academic searching, reading and writing |
Demonstrate very good skills of academic searching, reading and writing. |
Demonstrate excellent skills of academic searching, reading and writing. |
|
Participate in mandatory course activities including the group work with other students. |
Complete the course within the given time. This means that the exam, the project and the exercises, with associated seminars and assignment, are completed with a passed grade within the given time of the course (note: there are two opportunities to pass the exam within the course). |
|
Examination
The course is examined through assignments (U-3-4), an exam (U-3-4-5) and a course project in a group (U-3-4). To pass the course, the student also needs to participate in the mandatory course activities. (Note: in Ladok, individual modules are registered with pass (G) / fail (U) for administrative reasons.) To achieve a particular grade, all criteria for that grade level and lower grade levels must be met. However, a student's final course grade will take into account his/her performance in the various parts of the course.
Assignments and group project, graded U-3-4
These criteria are used for individual assignment 1, 3 and 4 and the Group Project.
Please note that Assignment 2 is graded pass/fail.
|
Grading criteria |
Meaning |
Assessments (points) |
|
Readability & timely submission |
The student demonstrate competence in written communication on set deadlines through the presentation of a well structured and high quality report in English |
3: Very good 2: Good 1: acceptable 0: not acceptable |
|
Referencing |
The student demonstrate information literacy skills as well as competence in proper use of references in text |
2: Very good 1: Good 0: Not acceptable |
|
Relevance |
The student demonstrate theoretical and conceptual knowledge within the marketing field with particular reference to empirical relevance for corporate responsibility and ethics |
2: Very good 1: Good 0: Not acceptable |
|
Critical Discussion |
The student demonstrate the ability to initiate and articulate a critical discussion |
3: Very good 2: Good 1: acceptable 0: not acceptable |
|
Active Participation |
The student submit assignments on time, present the work at the seminar and participate in discussions and gives feedback to other groups |
Pass / Fail |
|
Scoring |
Max point per assignment is 10 p Grade 3 requires 4p and acceptable for all criteria Grade 4: requires 7p and acceptable for all criteria |
The examiner will assess across all three submissions to account towards final grade |
Exam, graded U-3-4-5
|
5 |
at least 90% on the written exam |
|
4 |
at least 80% on the written exam. Pass one of the two exams that are offered during the course (see schedule). |
|
3 |
at least 60% on the written exam |
|
U |
<60% |
Please note, if you pass an exam you do not have the option to rewrite it in hope for a higher grade.
Litterature list
Literature for the course Marketing, Responsibility and Ethics
In the course schedule, you will find reading instructions for the various course elements.
The course literature consists of scientific articles and other material. Please note that there may be additional literature presented during the course.
Mandatory course literature
Aprile, M. C., Caputo, V., and Nayga Jr, R. M. (2012). Consumers’ valuation of food quality labels: the case of the European geographic indication and organic farming labels. International Journal of Consumer Studies 36: 158–165. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1470-6431.2011.01092.x?casa_token=uDYLM1yc_O8AAAAA%3AADIXdHY5nVdydRkbY43hlKg_UKzkFqZKCWer4H-s2SwKvJpjYnrkMDPwTbsB_rLHY1sQfY-1vez5BC8
Breidert, C., Hahsler, M., and Reutterer, T. (2006). A review of methods for reasuring willingness-to-pay. Innovative Marketing 2: 8–32. http://www.reutterer.com/papers/breidert&hahsler&reutterer_2006.pdf
Borglund, T., De Geer, H. & Sweet, S. (2017). Chapter 4, Ethical decision-making. In* CSR and Sustainable Business, *1st ed. (see Canvas)
Cucurachi, S., Scherer, L., Guinée, J., & Tukker, A. (2019). Life cycle assessment of food systems. One Earth, 1(3), 292-297. https://doi.org/10.1016/j.oneear.2019.10.014
García-Rosell, J. C., & Moisander, J. (2007). Ethical dimensions of sustainable marketing: A consumer policy perspective. ACR European Advances. http://www.acrwebsite.org/volumes/13946/eacr/vol8/E-08
Gray, E. R., & Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702. http://www.sciencedirect.com/science/article/pii/S0024630198000740
Grunert, K. G., Hieke, S., and Wills, J. (2015). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy 44: 177–189. https://www.sciencedirect.com/science/article/pii/S0306919213001796
Hatch, M. J. & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064. http://www.emeraldinsight.com/journals.htm?articleid=853873&show=abstract
Mont, O. K. 2002. Clarifying the concept of product service system. Journal of Cleaner Production, vol. 10; pp. 237-245
Pantzar, M. and Shove, E. 2010. Understanding Innovation in Practice: a discussion of the production and reproduction of Nordic Walking; Technology Analysis & Strategic Management, 22:4, 447-461, https://doi.org/10.1080/09537321003714402
Stuart, H. (2018). Corporate branding and rebranding: an institutional logics perspective. Journal of Product & Brand Management. https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2016-1198/full/html
Tidåker, P., Potter, H. K., Carlsson, G., & Röös, E. (2021). Towards sustainable consumption of legumes: How origin, processing and transport affect the environmental impact of pulses. Sustainable production and consumption, 27, 496-508. https://www.sciencedirect.com/science/article/pii/S2352550921000178.
Traxler, A. A., Schrack, D., & Greiling, D. (2020). Sustainability reporting and management control–A systematic exploratory literature review. Journal of cleaner production, 276, 122725. https://doi.org/10.1016/j.jclepro.2020.122725
Tukker, A. 2015. Product Services for a resource efficient and circular economy – a review. Journal of Cleaner Production, vol. 97; pp. 76-91. https://doi.org/10.1016/j.jclepro.2013.11.049
Vargo, S. L.; and Lusch, R. F. 2004. Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68, No. 1 (Jan., 2004), pp. 1-17. Published by: American Marketing Association. Stable URL: http://www.jstor.org/stable/30161971
Additional/optional readings
Guyader, H., Ottosson, M., & Parment, A. (2020). Marketing and sustainability: Why and how sustainability is changing current marketing practices. Studentlitteratur AB. ISBN: 978-91-44-13986-9
Kay, M. J. (2006). Strong brands and corporate brands. European journal of marketing. https://www.emerald.com/insight/content/doi/10.1108/03090560610669973/full/html
Yoganathan, V., McLeay, F., Osburg, V. S., & Hart, D. (2018). The Core Value Compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://link.springer.com/article/10.1057/s41262-017-0074-0