Fanny Blom & Sandra Danielsson, Agricultural Programme - Economics and Management
Food is a base resource and a large part of the global economy. There are constant changes in the supply and demand surrounding this. On top of that, we have the climate crisis which only can be solved by doing business in a new and innovative way. There are farmers that already do this. Therefore, we wanted to further investigate why farmers choose to sell their products in an untraditional and innovative way. In our study, we focused on the underlying motivation and values found in both economic and non-economic factors. We concluded that farmers are motivated by both economic and non-economic factors. The most surprising results were that farmers put themselves in a larger context, feel embedded and find great value in the transition of knowledge which occurs at the tradeoff when selling through local food nodes.
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