The waste in the food chain creates financial losses and unnecessary environmental impact on how it is constructed today. The effect of losses in primary production also creates negative consequences for producers' finances, cultivatable land and the climate. These effects also impact how farmers make decisions in an agricultural business. Making the right decision can make a big difference in returns. This thesis aims to understand why wastage and losses occur in the primary sector at potato farmers and how the quality norms affect the primary sector of the losses/waste. With decisions theory and TBL theory, this thesis should review what a potato producer makes for decisions because of quality requirement from an economic, social and environmental value perspective.
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