For my thesis, I have conducted a comprehensive analysis of the recent uptake of emergency- and home preparedness in Sweden. To do so, I have focused on a sample of people who self-identify as “prepared citizens.” Through a survey with 464 respondents, followed by ten in-depth interviews, I have examined who is prepared, why, and how prepared people define being prepared. Furthermore, I have placed prepared people in a wider social context by investigating how citizens interested in preparing for the future view Swedish emergency preparedness and their own role. How can we understand Swedish prepping today? People preparing for crises are often portrayed as extreme in their measures, longing for disaster. But that is not the whole truth. “The prepper” has many different faces and can be your neighbor, your family member, your friend, or your child. And that is a good thing. Because preppers are resilient people on their own and can increase a community’s resilience as well. Prepping in general concerns strengthening society rather than abandoning it. There are different reasons to be prepared and ways to approach it, but at the end that matters less. Many have similar gear and skills but different reasons for it.
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