Value Capturing through Business Model Adaptations to Sustainability - case studies from the primary production stage of the Swedish agri-food supply chain

Last changed: 26 May 2021
Image of scientific poster. Author:  Mohammadreza Dehghannejad

Mohammadreza Dehghannejad, Agricultural Economics and Management - Master´s Programme


Short description of your pro: Incomplete competition in the agri-food supply chain has been a major concern for weaker actors, such as farmers. This qualitative study is done to develop an understanding of how business model innovation in farm businesses changes farmers’ perceived satisfaction with supply chain value capture. Empirical data come from seven case studies of active conventional and organic grain farmers in four Swedish provinces. Inspired by grounded theory, a cross-case and constant comparative analysis are done with abductive coding using Word and Excel to achieve the results. It is found that Lantmännen, as the largest grain organization in Sweden, has been able to implement the philosophy of an agricultural cooperative by creating dynamism in the grain supply chain and providing better bargaining power for farmers to capture more value. However, the cooperative’s standard supply chain, offers better opportunities to conventional farmers than organic ones, leading organic farmers to seek alternative channels that are less centralized in bulk production. Findings also suggest that the cooperative, due to their challenging bargaining position with large retail actors, could only marginally increase the power of producers. It is shown that since farmers are not satisfied with supply chain value capture, much of their business model innovation is directed towards finding alternative sales channels.


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Image of scientific poster. Author:  Mohammadreza Dehghannejad


About me

 Mohammadreza Dehghannejad. Private photo.

Mohammadreza Dehghannejad

A real interest in business and management led me to a bachelor’s degree in business administration. Working while studying in an industry and then getting a master’s in executive management and marketing, along with being familiar with the complex pyramids of large organizations, allowed me to be a productive, sociable, and communicative person. Meanwhile, actions on the importance of environmental and social responsibility targeting the Sustainable Development Goals (SDGs) stimulated my desire to focus more on global challenges. Here at SLU, continuing my second master's, I gained sufficient knowledge in discussing business models and value chains and tried to investigate the unfairness of the agri-food supply chain, especially in the initial phase. Given the role of agriculture as the key to sustainability in the food system, and being familiar with Swedish farmers’ challenges, I aim to seek innovative models in favor of these weaker actors and in order to maintain rural employment and social sustainability in this sector. Therefore, due to my multidisciplinary experiences and knowledge, my future focus will be on building an equitable supply chain for the benefit of all actors and stakeholders in the food system.